4 Keys to Unlock the Power of Online Reviews

Where do you turn when you need a new pet sitter, hair dryer, yoga studio, date night restaurant or sofa? The internet, of course! And if you’re like 92% of consumers, you read online reviews to get the truth about what to expect from a product or service before you buy.

Online reviews are incredibly powerful – a product with at least 5 online reviews has a 270% higher purchase likelihood than a product with 0 reviews. Why? Because we’re inundated with options and information about those options. Online reviews help us cut through the noise, weed out the good from the bad, and (hopefully) make worthwhile purchasing decisions.

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