Using Hashtags to Find Your Perfect Audience

When social media feels overcrowded, hashtags can help you find and connect with target audiences…if you know how to use them.

“If you build it, they will come.” The classic movie Field of Dreams popularized this mantra, which reasoned that if you put in the work to create something great, people will notice. It’s a great concept, but not always true. Especially when it comes to social media.

Today, there are more than 3 billion social media users worldwide. In that large of a crowd, it can be hard for your target audience to find you, even if you’re building really great Instagram posts.

That’s where hashtags can help.

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