Social media – are you doing it right?

A few short years ago, many businesses considered social media a passing trend, something that “kids these days” might use, but certainly not companies. Nowadays, I think we can all agree that social media platforms offer a valuable (and mostly free) way to reach customers and gain insight into their behaviors and preferences. Most businesses – no matter the type or size – would be unwise to forgo social media and miss out on the opportunity to share meaningful connections with current and potential customers. The bigger question is: how do you get it right?

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Women Executives | 40th Anniversary Party

Read our previous blog post, Women Executives | Behind the Rebrand, for an in-depth description of the process and new look for WE’s brand.

What better way to celebrate a milestone anniversary than with a new look? A big reason for the timing of Women Executive’s rebrand was the organization’s 40th anniversary. The leadership team was planning an extra-special, members-only event to celebrate their growth over the past four decades and wanted to unveil their new brand as part of the event.

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Why Starting a New Project is Kind of Like Getting a Dog

To me beginning a new project is kind of like the first time we brought home our dog, Moose (except then her name was Chanel and we were told she liked to wear sweaters…that’s still up for debate). We had a grasp on the basics but as we looked at this bundle of potential energy we couldn’t help but feel simultaneously excited and terrified. Beginnings are like that, intimidating by the sheer fact of all the possibilities that could unfold. The creative process is no different. So how do you overcome the daunting task of starting? We’ve found the secrets to success maybe aren’t so secret.

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