Women Executives | Rebrand
As a female-owned and operated business, we were thrilled when Women Executives (WE) asked us to help update their brand. WE is a local organization of women leaders from the business, professional, educational and non-profit communities of Charlotte whose mission is to support and nurture each other’s personal and career growth. The leadership team at WE felt it was time for a more modern brand that would reflect the professionalism and strength of this diverse organization of accomplished women. We worked together to develop a logo that looks professional, clean and modern while also conveying the authenticity of WE members.
Once WE selected the new logo, we got to work on creating a stationary kit, retractable banner and refreshing the website (within its existing structure). We also created a Brand Standards Manual to guide WE members on how, where, and when to use their brand elements and to ensure consistent use of their logo, fonts, and colors across a wide variety of platforms. By communicating a consistent, high-quality brand, WE will continue to build trust and recognition in Charlotte and beyond.