Wagner Murray | Rebrand

Our team updated the Wagner Murray brand, helping the firm reposition themselves as the experts for purposeful and creative architecture and interior design.

Wagner Murray is a boutique architecture and interior design firm in Charlotte with big-time clients like NFL teams and urban renewal projects. After nearly 30 years in the business, their team asked us to refresh their brand and create a website to better reflect their talent and services. Our rebrand featured a clean, elegant design and a bold, approachable style to help Wagner Murray stand out as an industry leader for another 30 years.

 

Logo

We reimagined a more modern logo, repurposing the the original copper element into a rectangle containing a M and W.  The rectangle is a simple yet unexpected representation of a building, and the mark can easily stand on its own as an interesting design element.

 

Brand Board

For the rebrand, we chose a neutral color palette that incorporates dark teal and copper accents to visually reflect Wagner Murray’s smart, creative voice.

 

Brand Standards + DNA Guide

To ensure the rebrand’s success, we created a Brand Standards + DNA Guide to help Wagner Murray and its employees seamlessly communicate the brand, voice, and values across any channel.

 

 

Business Cards

Printed on luxe stock paper, our business card design features the redesigned logo in copper foil, bringing the new Wagner Murray brand to life.

 

 

Letterhead and Envelope

Corresponding stationery with copper foil and a subtle WM pattern

 

 

Website

We built an engaging, easy-to-navigate website to mirror Wagner Murray’s commitment to building relationships with their clients. The mobile-optimized website and bold images make the Wagner Murray story approachable on any device.

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