New Movers
Each month well over 1,500 individuals and families move to and within the city of Charlotte. Carolinas HealthCare System came to us with a desire to welcome these new movers into the neighborhood with a free gift and direct mailer featuring the healthcare facilities closest to their new home. With thoughtful strategic concepting, inventive mailing design and fulfillment management, we quickly saw results surpass our initial 3-5% response rate goal, doubling to an over 10% response rate.
