Novant Health Charlotte Marathon Social Media
After partnering with the Novant Health Charlotte Marathon (NHCM) to re-brand the race, we turned our attention to their social media strategy. Social media is a great platform to showcase the personality and values behind an organization. Because the platform is a predominantly visual medium, we wanted to help the NHCM introduce and reinforce their new brand identity with strong visuals and engagement-worthy content.
Borrowing from the social media equation, we focused on creating posts that engaged, educated, and entertained audiences. Each month, our team brainstormed a series of post topics for the NHCM team to choose from. Once the content was selected, our team designed the visuals and provided the copy.