Brand Identities | Moonlight Creative Group

As designers, we thrive on the mental gymnastics it takes to design a logo. Translating a brand into a single mark takes creativity and skill, and it’s a challenge we love. While the end product is unique for every client, the logo creation process is the same. We start by getting to know the brand and its products, services, or mission to create a visual identity. Then we design a few concepts and use concept feedback from the client for direction to refine and polish the final design. 

The following are some of our favorite logos we’ve crafted for clients over the years. 

 


Centralina Regional Council

Centralina is about bringing the region together, and we used interwoven colors to represent this collaborative spirit.   

Centralina Regional Council logo designed by Moonlight Creative.

 



Wagner Murray

For this architecture and design firm, we designed a rectangle logo mark containing the company initials. The shape is a simple yet unexpected representation of a building.

 

Wagner Murray logo designed by Moonlight Creative.


 

Rent Ready

We refreshed the Rent Ready logo to make the door imagery clearer, pairing it with modern colors and fonts.

Rent Ready logo designed by Moonlight Creative.


Quarks Academy

This daycare was named after the physics term “quarks,” subatomic particles that act as building blocks. In our logo design, the circles that form the letter Q represent not only quarks, but also the community of teachers and parents who play an essential role in learning and growth.

Quarks Academy logo designed by Moonlight Creative.

 


Quail Hollow Presbyterian Church

Quail Hollow’s steeple had become a cherished emblem and we incorporated it into the logo as a way to honor the church’s history. We paired it with a sleek typeface and updated color palette.

Quail Hollow Presbyterian Church logo designed by Moonlight Creative.



Hilsmier Consulting

Our design for the Hilsmier logo joins together three shapes to create an H. This represents the firm’s collaborative nature and how it brings clients and solutions together.

Hilsmier logo designed by Moonlight Creative.

 


LSI

LSI had become well-known throughout the telemetry industry. To build on its brand recognition, we designed a logo refresh creating a more modern and relevant visual. 

 

LSI logo designed by Moonlight Creative.



Novant Health Charlotte Marathon

To build local ownership around the race, we used a crown in our logo design, playing off of Charlotte’s nickname “the Queen City.”

Novant Health Charlotte Marathon logo designed by Moonlight Creative.


Women Executives

For Women Executives, we modernized its logo to better reflect the professionalism and strength of this diverse organization of accomplished women.

Women Executives logo designed by Moonlight Creative.

 



100 Love Notes Foundation

The 100 Loves Notes Foundation was created to inspire others to spread love in their communities. When crafting the logo, we used hand-lettering and illustration to give it a welcoming and authentic feel. 

The 100 Love Notes Foundation logo designed by Moonlight Creative.

 



Cottingham Chalk

When redesigning this real estate firm’s logo, we kept its iconic house but modernized the design. We also used a darker blue and an updated font to make the logo relevant and relatable.

 

 



Hunstad Kortesis 

By revitalizing its visual identity, we were able to elevate the Hunstad Kortesis brand to match the standard of care its doctors give to all their patients.

Hunstad Kortesis logo designed by Moonlight Creative.

 



180 Skincare

To launch its new skincare line, Hunstad Kortesis Bharti asked us to craft the look. Referencing elements of the parent brand, we developed a logo that could simultaneously fit within the parent brand as well as stand on its own. 

180 Skincare logo designed by Moonlight Creative.



OrthoCarolina Research Institute

This institute was created to help patients achieve a more mobile quality of life and to keep the field of orthopedics pressing forward. This idea of motion inspired our logo design.

OCRI Orthocarolina logo designed by Moonlight Creative.



Hollingsworth Landscape Group

Through simple iconography, precise color scheme, and clean typography, we were able to give Hollingsworth Landscape Group the beginning they needed for a long-lasting identity.

Hollingsworth Landscape Group logo designed by Moonlight Creative.



Southpark Pediatric Dentistry

The dentists at Southpark Pediatric Dentistry liked our idea of incorporating a cool, kid-friendly character into the logo to appeal to their clientele, but one that was simple and clean. 

South Park Pediatric Dentistry logo designed by Moonlight Creative.



Charlotte Indoor Tennis Club 

To help this tennis club appeal to a younger clientele, we incorporated vibrant colors and movement into its new logo design. 

Charlotte Indoor Tennis Club logo designed by Moonlight Creative.



Couture Knots

When designing this logo, we choose a classic, sophisticated, and elegant typeface to reflect the rug company’s exclusive and luxe hand-woven rugs.

Couture Knots logo designed by Moonlight Creative.

 



See The Matrix

This network solutions company brought to us an outdated logo which we streamlined into a modern brand to match the type of work it provides its clients. 

See The Matrix logo designed by Moonlight Creative.



Leadership Charlotte Annual Fund

To promote and unify fundraising efforts, we designed a logo for this nonprofit’s Annual Fund which is used across print and digital communications.

Leadership Charlotte Annual Fund logo designed by Moonlight Creative.



Heart & Sole

Girls on the Run wanted to bring more awareness to their middle-school curriculum Heart & Sole, so we created this unique logo that uses heart and shoelace imagery to reinforce the play-on-words. 

Girls On The Run Heart & Sole logo designed by Moonlight Creative.



224 Place

When designing the logo for this web design and analytics company, we wanted to break the traditional technology aesthetic, incorporating an elegant typeface and color palette to stand out amongst industry competitors.  

224 Place logo designed by Moonlight Creative.



Amerope

After 50+ years of business, this multi-generational radiation shielding glass company needed an updated logo to stay top-of-mind. We introduced a new design element to visually reinforce the company’s products. 

Amerope logo designed by Moonlight Creative.



Billiards for Booty

This creative pool game fundraiser needed a logo to help to draw awareness and donations. Our logo design was inspired by antique salon-style typeface, which we modernized with a sleek color palette.

Billards for Booty logo designed by Moonlight Creative.  



International Fashion Style Academy

For this fashion academy, we created a timeless, modern logo design to reflect the academy’s prestige as well as stylistic expertise. 

IFSA logo designed by Moonlight Creative.  



Forest2Market

Forest2Market is a leader in global wood and fiber supply chains, so it was only fitting to accentuate their expertise with a tree-inspired design element. 

Forest2Market logo designed by Moonlight Creative.



Kingdom Cares

When designing the logo for this basketball outreach program, we used the initial K to mimic the lines on a basketball, creating a modern and personalized design element. 

Kingdom Cares logo designed by Moonlight Creative.



Pappert & Kirk

The dentists at Pappert and Kirk asked us to reimage a logo that was more dynamic and personable but that also used their existing brand colors. 

Pappert and Kirk logo designed by Moonlight Creative.