Brand Identities | Moonlight Creative Group
As designers, we thrive on the mental gymnastics it takes to design a logo. Translating a brand into a single mark takes creativity and skill, and it’s a challenge we love. While the end product is unique for every client, the logo creation process is the same. We start by getting to know the brand and its products, services, or mission to create a visual identity. Then we design a few concepts and use concept feedback from the client for direction to refine and polish the final design.
The following are some of our favorite logos we’ve crafted for clients over the years.
Centralina Regional Council
Centralina is about bringing the region together, and we used interwoven colors to represent this collaborative spirit.
For this architecture and design firm, we designed a rectangle logo mark containing the company initials. The shape is a simple yet unexpected representation of a building.
We refreshed the Rent Ready logo to make the door imagery clearer, pairing it with modern colors and fonts.
This daycare was named after the physics term “quarks,” subatomic particles that act as building blocks. In our logo design, the circles that form the letter Q represent not only quarks, but also the community of teachers and parents who play an essential role in learning and growth.
Quail Hollow Presbyterian Church
Quail Hollow’s steeple had become a cherished emblem and we incorporated it into the logo as a way to honor the church’s history. We paired it with a sleek typeface and updated color palette.
Our design for the Hilsmier logo joins together three shapes to create an H. This represents the firm’s collaborative nature and how it brings clients and solutions together.
LSI had become well-known throughout the telemetry industry. To build on its brand recognition, we designed a logo refresh creating a more modern and relevant visual.
Novant Health Charlotte Marathon
To build local ownership around the race, we used a crown in our logo design, playing off of Charlotte’s nickname “the Queen City.”
For Women Executives, we modernized its logo to better reflect the professionalism and strength of this diverse organization of accomplished women.
100 Love Notes Foundation
The 100 Loves Notes Foundation was created to inspire others to spread love in their communities. When crafting the logo, we used hand-lettering and illustration to give it a welcoming and authentic feel.
When redesigning this real estate firm’s logo, we kept its iconic house but modernized the design. We also used a darker blue and an updated font to make the logo relevant and relatable.
By revitalizing its visual identity, we were able to elevate the Hunstad Kortesis brand to match the standard of care its doctors give to all their patients.
To launch its new skincare line, Hunstad Kortesis Bharti asked us to craft the look. Referencing elements of the parent brand, we developed a logo that could simultaneously fit within the parent brand as well as stand on its own.
OrthoCarolina Research Institute
This institute was created to help patients achieve a more mobile quality of life and to keep the field of orthopedics pressing forward. This idea of motion inspired our logo design.
Hollingsworth Landscape Group
Through simple iconography, precise color scheme, and clean typography, we were able to give Hollingsworth Landscape Group the beginning they needed for a long-lasting identity.
Southpark Pediatric Dentistry
The dentists at Southpark Pediatric Dentistry liked our idea of incorporating a cool, kid-friendly character into the logo to appeal to their clientele, but one that was simple and clean.
Charlotte Indoor Tennis Club
To help this tennis club appeal to a younger clientele, we incorporated vibrant colors and movement into its new logo design.
When designing this logo, we choose a classic, sophisticated, and elegant typeface to reflect the rug company’s exclusive and luxe hand-woven rugs.
See The Matrix
This network solutions company brought to us an outdated logo which we streamlined into a modern brand to match the type of work it provides its clients.
Leadership Charlotte Annual Fund
To promote and unify fundraising efforts, we designed a logo for this nonprofit’s Annual Fund which is used across print and digital communications.
Heart & Sole
Girls on the Run wanted to bring more awareness to their middle-school curriculum Heart & Sole, so we created this unique logo that uses heart and shoelace imagery to reinforce the play-on-words.
When designing the logo for this web design and analytics company, we wanted to break the traditional technology aesthetic, incorporating an elegant typeface and color palette to stand out amongst industry competitors.
After 50+ years of business, this multi-generational radiation shielding glass company needed an updated logo to stay top-of-mind. We introduced a new design element to visually reinforce the company’s products.
Billiards for Booty
This creative pool game fundraiser needed a logo to help to draw awareness and donations. Our logo design was inspired by antique salon-style typeface, which we modernized with a sleek color palette.
International Fashion Style Academy
For this fashion academy, we created a timeless, modern logo design to reflect the academy’s prestige as well as stylistic expertise.
Forest2Market is a leader in global wood and fiber supply chains, so it was only fitting to accentuate their expertise with a tree-inspired design element.
When designing the logo for this basketball outreach program, we used the initial K to mimic the lines on a basketball, creating a modern and personalized design element.
Pappert & Kirk
The dentists at Pappert and Kirk asked us to reimage a logo that was more dynamic and personable but that also used their existing brand colors.