4 Keys to Unlock the Power of Online Reviews

Where do you turn when you need a new pet sitter, hair dryer, yoga studio, date night restaurant or sofa? The internet, of course! And if you’re like 92% of consumers, you read online reviews to get the truth about what to expect from a product or service before you buy.

Online reviews are incredibly powerful – a product with at least 5 online reviews has a 270% higher purchase likelihood than a product with 0 reviews. Why? Because we’re inundated with options and information about those options. Online reviews help us cut through the noise, weed out the good from the bad, and (hopefully) make worthwhile purchasing decisions.

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The Harvest Foundation | A Peek Into Process

It’s no secret that people are passionate about their opinions (whether others are listening or not). But we know the community benefits when we stop giving others a talking to and start talking with each other. As a primary source of grant-funding in Martinsville and Henry County Virginia, the Harvest Foundation came to us with a vision to bring a variety of voices to the community table.

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Find your balcony.

I can’t begin to count the number of times Jesse has bounded into the office saying “So I was on my balcony last night and I got this great idea!” She repeats the phrase so often, the rest of us joke that we need “Jesse’s balcony.”

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The largest football stadium in the U.S. holds 91,704 at normal seating capacity. To fit one million people you would need to fill 11 of these stadiums.

Now imaging that you’ve filled 11 stadiums with one million elementary to middle school girls. While this may seem like the beginning of any mom’s slumber-party nightmare, you get the picture. This spring one of our favorite clients, Girls on the Run, is celebrating the major milestone of inspiring one million girls to confidently live to their full potential.
Talk about impact. 

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Off & Running

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If you aren’t familiar with Novant Health Thunder Road Marathon, let us catch you up to speed. This isn’t your run of the mill road race. Each fall, the Charlotte community rallies to run, cheer and party through the neighborhoods of the city. The last four years Moonlight has teamed up with Thunder Road to create award-winning advertising campaigns and put Charlotte on the road to becoming a top runner destination. With such a great track record, we knew we needed to go for the gold with this year’s ad campaign.

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