Moonlight Team at Digital Summit

Digital Summit – 3 Tips from the Top

Have you ever tried to drink out of a fire hose? Neither have we. But attending the Digital Summit a few weeks ago was as close as we’ve gotten. The Digital Summit only comes to 12 cities in the country and over the course of two days, gave us a thorough drenching with the latest in digital marketing. We not only took away different tactics, strategies and mindsets, but also a deeper understanding of the WHY behind a lot of what we do.

To give you a taste of what we learned, we are sharing our 3 Tips from the Top.

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Charlotte Marathon | Behind the Rebrand

“To be honest, I don’t really care that much about NASCAR. But Charlotte? I love my city.”

That snippet of conversation after a fall NoDa Run Club confirmed a recurring sentiment we had begun to pick up on. Thunder Road Marathon was Charlotte’s hometown marathon, but people weren’t treating it like that. Was it time for a change? With those thoughts swirling around our head, we met with race director, Tim Rhodes, and brand manager, Ashleigh Lawrence to tackle the question, “How might we encourage Charlotte to embrace the marathon as it’s own?”

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mark casper moonlight creative

Meet Mark

Hold up. Wait a minute. Can we get a repeat? Big things are STILL happening at Moonlight Creative. We said it yesterday and we’ll say it again, our small but mighty team is getting a little bigger and a lot mightier. Help us welcome Mark Casper, another new rising star designer/copywriter, to the team!

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Jesse On Blast

A few months ago Jesse put the whole Moonlight crew on blast. So now that the whole world knows that I rocked a bowl cut, Kerri played the oboe and Dawn has a hidden talent as a caricature artist, we figured it was Jesse’s turn. You see, yesterday was Jesse’s birthday (aka her 21st birthday anniversary) and she’s out of the office today. So what better time to be able to get away with the perfect “on-blast” surprise.

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Visual Hierarchy

Why is Visual Hierarchy Important in Design?

The food pyramid, royal family and Maslov’s hierarchy of needs – what do all of these things have in common? 

Each of these things has a structure for organization based on importance. The food pyramid tells us that more fruits and vegetables are better for us than maxing out on carbs; doctrine tells us that Kings are more powerful than Princes; Maslow tells us that we first must fulfill our physiological needs before we fulfill our desire to be respected and accepted socially.

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