Why Branding Is Good For Business

Why Branding is Good for Business

Every successful company has a strong brand identity. Here’s how we can help you build yours.

 

A brand is essential to every successful company or organization. It doesn’t matter if you’re a small locally owned business, a non-profit, or a startup company—you need a brand.

 

Why? The answer is in the difference between soda and Coca-Cola. One is just a product; the other is an experience. You don’t create a relationship with carbonated sugar water. You create a relationship with a brand that believes happiness can be achieved by the simple act of sharing a Coke. Brands transform ordinary products or services into memorable experiences, and these experiences drive repeat purchases. Without a brand, Coke is reduced to just carbonated sugar water.  Eighty-two percent of U.S. adults claim they are loyal to a product or brand. Sixty-four percent of consumers say shared values are the primary reason they have a relationship with a brand. At the very least, branding earns you greater visibility. Color can increase brand recognition by up to 80%.

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CBD Marketing Guide 2019

CBD Marketing Guide 2019

Learn how to advertise your CBD products with our list of marketing suggestions.

 

When is the last time you saw a CBD product? The answer is probably yesterday. Hemp-extracted CBD products are quickly flooding the market and big-name brands like Coca-Cola and CVS are jumping on the bandwagon. In Charlotte, six new CBD stores have opened up in the last year. CBD is not a typical product and neither are the marketing implementations for CBD oils, bath bombs, tinctures, salves, or topicals. With the explosion of emerging CBD brands, now seemed like the right time to offer a list of what we believe are the most effective CBD marketing tactics.

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5 Tips for Giving Feedback to your Design Team

As a design-focused marketing firm, most people hire us because they need help solving real life business problems with innovative design solutions (more on that here). Our small but mighty crew has spent YEARS learning the principles of great design, staying up-to-date on the latest and greatest trends, and carefully studying how people interact with brands and marketing materials.

In each and every project, we aim to create something amazing that meets your business goals and inspires you. To get to that happy place, it’s essential for us to get your feedback on what we’ve created.

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Social media – are you doing it right?

A few short years ago, many businesses considered social media a passing trend, something that “kids these days” might use, but certainly not companies. Nowadays, I think we can all agree that social media platforms offer a valuable (and mostly free) way to reach customers and gain insight into their behaviors and preferences. Most businesses – no matter the type or size – would be unwise to forgo social media and miss out on the opportunity to share meaningful connections with current and potential customers. The bigger question is: how do you get it right?

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