So picture a scenario that goes something like this: you and your team have identified some new weaknesses/opportunities (depending on if you are the glass half-full or empty kinda person) within your organization. You have a few meetings (that last way too long) and you come up with some ideas.

Generally there are two kinds of ideas that come out of meetings: the same ol’ stuff you’ve been talking about for years or some really great ideas that are never given the time or support to succeed. This cycle continues (a series of meetings) until there is a more pressing problem and everyone’s attention turns elsewhere, forgetting any progress that was just made.

You’ve just created a new business, decided it’s time to get serious about an old venture or just need a change – but now what? You know you need a logo, but where do you look and what are the steps to getting something you love? Here are some tips to guide you through this exciting adventure.