Why Branding is Good for Business

Every successful company has a strong brand identity. Here’s how we can help you build yours.

 

A brand is essential to every successful company or organization. It doesn’t matter if you’re a small locally owned business, a non-profit, or a startup company—you need a brand.

 

Why? The answer is in the difference between soda and Coca-Cola. One is just a product; the other is an experience. You don’t create a relationship with carbonated sugar water. You create a relationship with a brand that believes happiness can be achieved by the simple act of sharing a Coke. Brands transform ordinary products or services into memorable experiences, and these experiences drive repeat purchases. Without a brand, Coke is reduced to just carbonated sugar water.  Eighty-two percent of U.S. adults claim they are loyal to a product or brand. Sixty-four percent of consumers say shared values are the primary reason they have a relationship with a brand. At the very least, branding earns you greater visibility. Color can increase brand recognition by up to 80%.

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