Why should I hire a designer to facilitate my meeting?

So picture a scenario that goes something like this: you and your team have identified some new weaknesses/opportunities (depending on if you are the glass half-full or empty kinda person) within your organization. You have a few meetings (that last way too long) and you come up with some ideas.

Generally there are two kinds of ideas that come out of meetings: the same ol’ stuff you’ve been talking about for years or some really great ideas that are never given the time or support to succeed. This cycle continues (a series of meetings) until there is a more pressing problem and everyone’s attention turns elsewhere, forgetting any progress that was just made.

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mark casper moonlight creative

Meet Mark

Hold up. Wait a minute. Can we get a repeat? Big things are STILL happening at Moonlight Creative. We said it yesterday and we’ll say it again, our small but mighty team is getting a little bigger and a lot mightier. Help us welcome Mark Casper, another new rising star designer/copywriter, to the team!

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Why Starting a New Project is Kind of Like Getting a Dog

To me beginning a new project is kind of like the first time we brought home our dog, Moose (except then her name was Chanel and we were told she liked to wear sweaters…that’s still up for debate). We had a grasp on the basics but as we looked at this bundle of potential energy we couldn’t help but feel simultaneously excited and terrified. Beginnings are like that, intimidating by the sheer fact of all the possibilities that could unfold. The creative process is no different. So how do you overcome the daunting task of starting? We’ve found the secrets to success maybe aren’t so secret.

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Jesse On Blast

A few months ago Jesse put the whole Moonlight crew on blast. So now that the whole world knows that I rocked a bowl cut, Kerri played the oboe and Dawn has a hidden talent as a caricature artist, we figured it was Jesse’s turn. You see, yesterday was Jesse’s birthday (aka her 21st birthday anniversary) and she’s out of the office today. So what better time to be able to get away with the perfect “on-blast” surprise.

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Visual Hierarchy

Why is Visual Hierarchy Important in Design?

The food pyramid, royal family and Maslov’s hierarchy of needs – what do all of these things have in common? 

Each of these things has a structure for organization based on importance. The food pyramid tells us that more fruits and vegetables are better for us than maxing out on carbs; doctrine tells us that Kings are more powerful than Princes; Maslow tells us that we first must fulfill our physiological needs before we fulfill our desire to be respected and accepted socially.

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The Harvest Foundation | A Peek Into Process

It’s no secret that people are passionate about their opinions (whether others are listening or not). But we know the community benefits when we stop giving others a talking to and start talking with each other. As a primary source of grant-funding in Martinsville and Henry County Virginia, the Harvest Foundation came to us with a vision to bring a variety of voices to the community table.

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