Women Executives | 40th Anniversary Party

Read our previous blog post, Women Executives | Behind the Rebrand, for an in-depth description of the process and new look for WE’s brand.

What better way to celebrate a milestone anniversary than with a new look? A big reason for the timing of Women Executive’s rebrand was the organization’s 40th anniversary. The leadership team was planning an extra-special, members-only event to celebrate their growth over the past four decades and wanted to unveil their new brand as part of the event.

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Escape Room

How to get out of a locked room in an hour

Like any other office environment, every once in awhile we need to step away from our computers, get out from behind our desks and bond over some fun. This sparked us thinking about ways we could disconnect from our screens and grow our comradery. We talked about wine tasting, art classes, cooking lessons, but finally decided (no really) on experiencing what it felt liked to be locked in a room together.  

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Moonlight Team at Digital Summit

Digital Summit – 3 Tips from the Top

Have you ever tried to drink out of a fire hose? Neither have we. But attending the Digital Summit a few weeks ago was as close as we’ve gotten. The Digital Summit only comes to 12 cities in the country and over the course of two days, gave us a thorough drenching with the latest in digital marketing. We not only took away different tactics, strategies and mindsets, but also a deeper understanding of the WHY behind a lot of what we do.

To give you a taste of what we learned, we are sharing our 3 Tips from the Top.

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Charlotte Marathon | Behind the Rebrand

“To be honest, I don’t really care that much about NASCAR. But Charlotte? I love my city.”

That snippet of conversation after a fall NoDa Run Club confirmed a recurring sentiment we had begun to pick up on. Thunder Road Marathon was Charlotte’s hometown marathon, but people weren’t treating it like that. Was it time for a change? With those thoughts swirling around our head, we met with race director, Tim Rhodes, and brand manager, Ashleigh Lawrence to tackle the question, “How might we encourage Charlotte to embrace the marathon as it’s own?”

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