If you follow us on social media, then you probably know that we just celebrated our 20th anniversary. To mark this amazing milestone, we commissioned an equally amazing glass art installation by Carmella Jarvi, a local Charlotte artist.
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Roses are red, violets are blue, here is another – slightly late – 2016 recap for you!
Seems like it’s becoming a tradition to publish the previous year’s recap around Valentines Day (check out our 2015 recap here). Here are some of the things we loved about 2016.
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A few weeks ago, we decided to take a quick break from our screens to bond over something other than great design. We all love to eat and cook, so we easily agreed on taking a Thai cooking class at Sur La Table.
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It’s tempting to think that having business cards isn’t important anymore. After all, everything we do is online or on our phones (we can just exchange email addresses, right?). However, business cards give you a valuable opportunity to leave a lasting impression on potential clients, partners and mentors.
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Guess what? We grew! Again! We’re thrilled to welcome Heather Wullenweber aboard the Moonlight Creative Group spaceship as our newest out-of-this-world designer.
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You might have heard rumblings through the galaxy about a few changes here in the Moonlight office.
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Like any other office environment, every once in awhile we need to step away from our computers, get out from behind our desks and bond over some fun. This sparked us thinking about ways we could disconnect from our screens and grow our comradery. We talked about wine tasting, art classes, cooking lessons, but finally decided (no really) on experiencing what it felt liked to be locked in a room together.
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Have you ever tried to drink out of a fire hose? Neither have we. But attending the Digital Summit a few weeks ago was as close as we’ve gotten. The Digital Summit only comes to 12 cities in the country and over the course of two days, gave us a thorough drenching with the latest in digital marketing. We not only took away different tactics, strategies and mindsets, but also a deeper understanding of the WHY behind a lot of what we do.
To give you a taste of what we learned, we are sharing our 3 Tips from the Top.
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“To be honest, I don’t really care that much about NASCAR. But Charlotte? I love my city.”
That snippet of conversation after a fall NoDa Run Club confirmed a recurring sentiment we had begun to pick up on. Thunder Road Marathon was Charlotte’s hometown marathon, but people weren’t treating it like that. Was it time for a change? With those thoughts swirling around our head, we met with race director, Tim Rhodes, and brand manager, Ashleigh Lawrence to tackle the question, “How might we encourage Charlotte to embrace the marathon as it’s own?”
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So picture a scenario that goes something like this: you and your team have identified some new weaknesses/opportunities (depending on if you are the glass half-full or empty kinda person) within your organization. You have a few meetings (that last way too long) and you come up with some ideas.
Generally there are two kinds of ideas that come out of meetings: the same ol’ stuff you’ve been talking about for years or some really great ideas that are never given the time or support to succeed. This cycle continues (a series of meetings) until there is a more pressing problem and everyone’s attention turns elsewhere, forgetting any progress that was just made.
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