It’s tempting to think that having business cards isn’t important anymore. After all, everything we do is online or on our phones (we can just exchange email addresses, right?). However, business cards give you a valuable opportunity to leave a lasting impression on potential clients, partners and mentors.
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Guess what? We grew! Again! We’re thrilled to welcome Heather Wullenweber aboard the Moonlight Creative Group spaceship as our newest out-of-this-world designer.
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You might have heard rumblings through the galaxy about a few changes here in the Moonlight office.
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Like any other office environment, every once in awhile we need to step away from our computers, get out from behind our desks and bond over some fun. This sparked us thinking about ways we could disconnect from our screens and grow our comradery. We talked about wine tasting, art classes, cooking lessons, but finally decided (no really) on experiencing what it felt liked to be locked in a room together.
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Have you ever tried to drink out of a fire hose? Neither have we. But attending the Digital Summit a few weeks ago was as close as we’ve gotten. The Digital Summit only comes to 12 cities in the country and over the course of two days, gave us a thorough drenching with the latest in digital marketing. We not only took away different tactics, strategies and mindsets, but also a deeper understanding of the WHY behind a lot of what we do.
To give you a taste of what we learned, we are sharing our 3 Tips from the Top.
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“To be honest, I don’t really care that much about NASCAR. But Charlotte? I love my city.”
That snippet of conversation after a fall NoDa Run Club confirmed a recurring sentiment we had begun to pick up on. Thunder Road Marathon was Charlotte’s hometown marathon, but people weren’t treating it like that. Was it time for a change? With those thoughts swirling around our head, we met with race director, Tim Rhodes, and brand manager, Ashleigh Lawrence to tackle the question, “How might we encourage Charlotte to embrace the marathon as it’s own?”
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So picture a scenario that goes something like this: you and your team have identified some new weaknesses/opportunities (depending on if you are the glass half-full or empty kinda person) within your organization. You have a few meetings (that last way too long) and you come up with some ideas.
Generally there are two kinds of ideas that come out of meetings: the same ol’ stuff you’ve been talking about for years or some really great ideas that are never given the time or support to succeed. This cycle continues (a series of meetings) until there is a more pressing problem and everyone’s attention turns elsewhere, forgetting any progress that was just made.
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This week we had to say a bittersweet goodbye and good luck to a recent addition to our team. Sweet potato-loving Mark is heading to Atlanta after the news that his wife, Laura was accepted into her dream grad school. Mark left us with a few reflections on the decision and his next steps:
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Roses are red, violets are blue. We’ve had a lovely year thanks to you!
In the spirit of Valentines Day, we’re sharing a snapshot of the many things we loved in 2015 (you may remember our 2014, 2013 and 2012 year-end recaps…better late than never right?). Thanks for making our year one worth loving.
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Hold up. Wait a minute. Can we get a repeat? Big things are STILL happening at Moonlight Creative. We said it yesterday and we’ll say it again, our small but mighty team is getting a little bigger and a lot mightier. Help us welcome Mark Casper, another new rising star designer/copywriter, to the team!
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