Blog - Moonlight Creative Group

September 25, 2015 by Jesse Weser

Lunar Lunches

As many of you probably already know, the Moonlighters gather for “family lunch” on Tuesday afternoons. We each have an assigned week where it’s our responsibility to prepare the day’s meal for the crew. Family lunch provides an opportunity for us to review projects, prepare for upcoming events and just talk. We talk about everything from our families to the weekend activities – we think it is important that we all connect outside of our project lists and deadlines and what better way to commune than over some good ol’ home cookin’? Not to mention we all love to cook. Can you tell our designer brains stay turned on with our plate presentations?

September 15, 2015 by Hannah Maschoff

Why Starting a New Project is Kind of Like Getting a Dog

To me beginning a new project is kind of like the first time we brought home our dog, Moose (except then her name was Chanel and we were told she liked to wear sweaters…that’s still up for debate). We had a grasp on the basics but as we looked at this bundle of potential energy we couldn’t help but feel simultaneously excited and terrified. Beginnings are like that, intimidating by the sheer fact of all the possibilities that could unfold. The creative process is no different. So how do you overcome the daunting task of starting? We’ve found the secrets to success maybe aren’t so secret.

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August 17, 2015 by Hannah Maschoff

Jesse On Blast

A few months ago Jesse put the whole Moonlight crew on blast. So now that the whole world knows that I rocked a bowl cut, Kerri played the oboe and Dawn has a hidden talent as a caricature artist, we figured it was Jesse’s turn. You see, yesterday was Jesse’s birthday (aka her 21st birthday anniversary) and she’s out of the office today. So what better time to be able to get away with the perfect “on-blast” surprise.

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August 12, 2015 by Jesse Weser

Why is Visual Hierarchy Important in Design?

The food pyramid, royal family and Maslov’s hierarchy of needs – what do all of these things have in common?

Each of these things has a structure for organization based on importance. The food pyramid tells us that more fruits and vegetables are better for us than maxing out on carbs; doctrine tells us that Kings are more powerful than Princes; Maslow tells us that we first must fulfill our physiological needs before we fulfill our desire to be respected and accepted socially.

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July 16, 2015 by Jesse Weser

Finding the Sweet Spot of Innovation

I’ve been reading the book, “Creative Confidence,” by Tom and David Kelley this last week. I started to read the book in preparation for a class I am teaching at Winthrop University next semester, but like everything else in life, I find parallels to my 9-to-5 and day-to-day wonderings.

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June 30, 2015 by Hannah Maschoff

The Harvest Foundation | A Peek Into Process

It’s no secret that people are passionate about their opinions (whether others are listening or not). But we know the community benefits when we stop giving others a talking to and start talking with each other. As a primary source of grant-funding in Martinsville and Henry County Virginia, the Harvest Foundation came to us with a vision to bring a variety of voices to the community table.

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June 22, 2015 by Moonlight Creative Group

In the Moonlight Shadows

Each of us on the Moonlight team remember the people who helped inspire a love of design, who fostered creativity and who gave us the “You-Got-This!” nudge forward into the design world. So when we had the chance to invite Cannon High School senior, Amanda Harris, to shadow for the week, it was a no brainer.

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June 5, 2015 by Jesse Weser

I think I need a logo, now what?

You’ve just created a new business, decided it’s time to get serious about an old venture or just need a change – but now what? You know you need a logo, but where do you look and what are the steps to getting something you love? Here are some tips to guide you through this exciting adventure.

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May 12, 2015 by Althea Holenko

Meet Althea

Welcome Althea Holenko, our new intern!

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April 30, 2015 by Kerri Mills

Find your balcony.

I can’t begin to count the number of times Jesse has bounded into the office saying “So I was on my balcony last night and I got this great idea!” She repeats the phrase so often, the rest of us joke that we need “Jesse’s balcony.”

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The Crew Log