Charlotte Marketing Agency | Our Blog

May 23, 2017 by Moonlight Creative Group

Women Executives | 40th Anniversary Party

Read our previous blog post, Women Executives | Behind the Rebrand, for an in-depth description of the process and new look for WE’s brand.

What better way to celebrate a milestone anniversary than with a new look? A big reason for the timing of Women Executive’s rebrand was the organization’s 40^th anniversary. The leadership team was planning an extra-special, members-only event to celebrate their growth over the past four decades and wanted to unveil their new brand as part of the event.

May 10, 2017 by Moonlight Creative Group

Women Executives | Behind the Rebrand

As a female-owned and operated business, we were thrilled when Women Executives (WE) asked us to help update their brand. Their goal? To better communicate their professionalism and strength.

May 2, 2017 by Moonlight Creative Group

Good, Fast, Cheap

If you’ve ever managed a project, creative or otherwise, you’ve probably experienced the truth in the saying: “Good, fast or cheap. Pick two.” This concept is so universal that it has a few different names – it’s known as the Project Management Triangle, Triple Constraint, or Iron Triangle.

in Marketing Strategy 0 comments

March 30, 2017 by Moonlight Creative Group

The what, how and why of client personas

Close your eyes and imagine yourself in the checkout line at your neighborhood Target. Who might you see in line behind you? A mom with her young toddler and a cart full of groceries? A young professional grabbing a few essentials after work? A college student scouting out dorm supplies?

in Moon Musings 0 comments

February 22, 2017 by Moonlight Creative Group

Behind the Scenes with Carmella Jarvi | Our 20th Anniversary Art Installation

If you follow us on social media, then you probably know that we just celebrated our 20th anniversary. To mark this amazing milestone, we commissioned an equally amazing glass art installation by Carmella Jarvi, a local Charlotte artist.

in Design / Photography / What's New 0 comments

February 16, 2017 by Moonlight Creative Group

2016 Year in Review

Roses are red, violets are blue, here is another – slightly late – 2016 recap for you!

Seems like it’s becoming a tradition to publish the previous year’s recap around Valentines Day (check out our 2015 recap here). Here are some of the things we loved about 2016.

in Design 0 comments

January 4, 2017 by Moonlight Creative Group

What can a cooking class teach you about marketing?

A few weeks ago, we decided to take a quick break from our screens to bond over something other than great design. We all love to eat and cook, so we easily agreed on taking a Thai cooking class at Sur La Table.

in Moon Musings 0 comments

November 17, 2016 by Moonlight Creative Group

5 Reasons Why Business Cards ARE Still Relevant

It’s tempting to think that having business cards isn’t important anymore. After all, everything we do is online or on our phones (we can just exchange email addresses, right?). However, business cards give you a valuable opportunity to leave a lasting impression on potential clients, partners and mentors.

in Design 0 comments

October 28, 2016 by Moonlight Creative Group

Meet Heather

Guess what? We grew! Again! We’re thrilled to welcome Heather Wullenweber aboard the Moonlight Creative Group spaceship as our newest out-of-this-world designer.

in What's New 0 comments

October 3, 2016 by Moonlight Creative Group

New Crew | Goodbyes & Hellos

You might have heard rumblings through the galaxy about a few changes here in the Moonlight office.

in What's New 0 comments

The Crew Log