Without fail marathons make me cry. Really all it takes is for someone to cross the finish line holding hands and I’m a mess. (Don’t even get me started on watching a wheelchair marathoner finish.) After working on our sixth year of campaign creation for Novant Health Thunder Road Marathon, I think I’m finally beginning to see why.
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Today we signed up for GUTS, an annual pumpkin carving competition that unifies our creative community in support of Make-A-Wish and the kids who fight the real fight everyday. This will make our third year bringing our 3-person team to the event. But I have a confession to make: I. Hate. Carving. Pumpkins. BUT, I’ll do it for the kids. And maybe the fact that it is just a fun event that creates some healthy competition among Charlotte’s most creative (did I mention that there is beer involved too?).
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Hannah and I recently participated in AIGA Charlotte’s Beer & Branding design showcase. The event combines two creative fields: craft beer and design (need we say more?). In collaboration with Noda Brewing Company, AIGA designers were paired with local home brewing clubs to ideate, brew, and design a branding package based on a secret brewing ingredient – lemongrass.
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As many of you probably already know, the Moonlighters gather for “family lunch” on Tuesday afternoons. We each have an assigned week where it’s our responsibility to prepare the day’s meal for the crew. Family lunch provides an opportunity for us to review projects, prepare for upcoming events and just talk. We talk about everything from our families to the weekend activities – we think it is important that we all connect outside of our project lists and deadlines and what better way to commune than over some good ol’ home cookin’? Not to mention we all love to cook. Can you tell our designer brains stay turned on with our plate presentations?
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To me beginning a new project is kind of like the first time we brought home our dog, Moose (except then her name was Chanel and we were told she liked to wear sweaters…that’s still up for debate). We had a grasp on the basics but as we looked at this bundle of potential energy we couldn’t help but feel simultaneously excited and terrified. Beginnings are like that, intimidating by the sheer fact of all the possibilities that could unfold. The creative process is no different. So how do you overcome the daunting task of starting? We’ve found the secrets to success maybe aren’t so secret.
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A few months ago Jesse put the whole Moonlight crew on blast. So now that the whole world knows that I rocked a bowl cut, Kerri played the oboe and Dawn has a hidden talent as a caricature artist, we figured it was Jesse’s turn. You see, yesterday was Jesse’s birthday (aka her 21st birthday anniversary) and she’s out of the office today. So what better time to be able to get away with the perfect “on-blast” surprise.
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The food pyramid, royal family and Maslov’s hierarchy of needs – what do all of these things have in common?
Each of these things has a structure for organization based on importance. The food pyramid tells us that more fruits and vegetables are better for us than maxing out on carbs; doctrine tells us that Kings are more powerful than Princes; Maslow tells us that we first must fulfill our physiological needs before we fulfill our desire to be respected and accepted socially.
I’ve been reading the book, “Creative Confidence,” by Tom and David Kelley this last week. I started to read the book in preparation for a class I am teaching at Winthrop University next semester, but like everything else in life, I find parallels to my 9-to-5 and day-to-day wonderings.
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It’s no secret that people are passionate about their opinions (whether others are listening or not). But we know the community benefits when we stop giving others a talking to and start talking with each other. As a primary source of grant-funding in Martinsville and Henry County Virginia, the Harvest Foundation came to us with a vision to bring a variety of voices to the community table.
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Each of us on the Moonlight team remember the people who helped inspire a love of design, who fostered creativity and who gave us the “You-Got-This!” nudge forward into the design world. So when we had the chance to invite Cannon High School senior, Amanda Harris, to shadow for the week, it was a no brainer.
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