Charlotte Marketing Agency | Our Blog

November 2, 2017 by Moonlight Creative Group

5 Tips for Giving Feedback to your Design Team

As a design-focused marketing firm, most people hire us because they need help solving real life business problems with innovative design solutions (more on that here). Our small but mighty crew has spent YEARS learning the principles of great design, staying up-to-date on the latest and greatest trends, and carefully studying how people interact with brands and marketing materials.

In each and every project, we aim to create something amazing that meets your business goals and inspires you. To get to that happy place, it’s essential for us to get your feedback on what we’ve created.

September 21, 2017 by Moonlight Creative Group

Carolinas HealthCare System | eVisit

Carolinas HealthCare System is bringing healthcare into the 21^st century, making it more convenient for patients to get high-quality care whenever and wherever. Most recently, they rolled out eVisit, an exciting new care option that connects patients with medical professionals online.

August 1, 2017 by Moonlight Creative Group

Social media – are you doing it right?

A few short years ago, many businesses considered social media a passing trend, something that “kids these days” might use, but certainly not companies. Nowadays, I think we can all agree that social media platforms offer a valuable (and mostly free) way to reach customers and gain insight into their behaviors and preferences. Most businesses – no matter the type or size – would be unwise to forgo social media and miss out on the opportunity to share meaningful connections with current and potential customers. The bigger question is: how do you get it right?

in Design / Marketing Strategy / Social Media 0 comments

June 13, 2017 by Moonlight Creative Group

Are you solving the wrong problem?

If you need help with something design-related for your business, you might approach a creative firm like Moonlight to help you solve this problem:

“I’m looking for someone to help me design a __________. Can you help me?”

in Marketing Strategy 0 comments

May 23, 2017 by Moonlight Creative Group

Women Executives | 40th Anniversary Party

Read our previous blog post, Women Executives | Behind the Rebrand, for an in-depth description of the process and new look for WE’s brand.

What better way to celebrate a milestone anniversary than with a new look? A big reason for the timing of Women Executive’s rebrand was the organization’s 40^th anniversary. The leadership team was planning an extra-special, members-only event to celebrate their growth over the past four decades and wanted to unveil their new brand as part of the event.

in Design / What's New 0 comments

May 10, 2017 by Moonlight Creative Group

Women Executives | Behind the Rebrand

As a female-owned and operated business, we were thrilled when Women Executives (WE) asked us to help update their brand. Their goal? To better communicate their professionalism and strength.

in Design / Marketing Strategy / What's New 0 comments

May 2, 2017 by Moonlight Creative Group

Good, Fast, Cheap

If you’ve ever managed a project, creative or otherwise, you’ve probably experienced the truth in the saying: “Good, fast or cheap. Pick two.” This concept is so universal that it has a few different names – it’s known as the Project Management Triangle, Triple Constraint, or Iron Triangle.

in Marketing Strategy 0 comments

March 30, 2017 by Moonlight Creative Group

The what, how and why of client personas

Close your eyes and imagine yourself in the checkout line at your neighborhood Target. Who might you see in line behind you? A mom with her young toddler and a cart full of groceries? A young professional grabbing a few essentials after work? A college student scouting out dorm supplies?

in Moon Musings 0 comments

February 22, 2017 by Moonlight Creative Group

Behind the Scenes with Carmella Jarvi | Our 20th Anniversary Art Installation

If you follow us on social media, then you probably know that we just celebrated our 20th anniversary. To mark this amazing milestone, we commissioned an equally amazing glass art installation by Carmella Jarvi, a local Charlotte artist.

in Design / Photography / What's New 0 comments

February 16, 2017 by Moonlight Creative Group

2016 Year in Review

Roses are red, violets are blue, here is another – slightly late – 2016 recap for you!

Seems like it’s becoming a tradition to publish the previous year’s recap around Valentines Day (check out our 2015 recap here). Here are some of the things we loved about 2016.

in Design 0 comments

The Crew Log