The Crew Log

An Ongoing Anthology of Moon Musings

Charlotte Marathon | Behind the Rebrand

“To be honest, I don’t really care that much about NASCAR. But Charlotte? I love my city.”

That snippet of conversation after a fall NoDa Run Club confirmed a recurring sentiment we had begun to pick up on. Thunder Road Marathon was Charlotte’s hometown marathon, but people weren’t treating it like that. Was it time for a change? With those thoughts swirling around our head, we met with race director, Tim Rhodes, and brand manager, Ashleigh Lawrence to tackle the question, “How might we encourage Charlotte to embrace the marathon as it’s own?”

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Why should I hire a designer to facilitate my meeting?

So picture a scenario that goes something like this: you and your team have identified some new weaknesses/opportunities (depending on if you are the glass half-full or empty kinda person) within your organization. You have a few meetings (that last way too long) and you come up with some ideas.

Generally there are two kinds of ideas that come out of meetings: the same ol’ stuff you’ve been talking about for years or some really great ideas that are never given the time or support to succeed. This cycle continues (a series of meetings) until there is a more pressing problem and everyone’s attention turns elsewhere, forgetting any progress that was just made.

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mark casper moonlight creative

Meet Mark

Hold up. Wait a minute. Can we get a repeat? Big things are STILL happening at Moonlight Creative. We said it yesterday and we’ll say it again, our small but mighty team is getting a little bigger and a lot mightier. Help us welcome Mark Casper, another new rising star designer/copywriter, to the team!

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I Hate Carving Pumpkins

Today we signed up for GUTS, an annual pumpkin carving competition that unifies our creative community in support of Make-A-Wish and the kids who fight the real fight everyday. This will make our third year bringing our 3-person team to the event. But I have a confession to make: I. Hate. Carving. Pumpkins. BUT, I’ll do it for the kids. And maybe the fact that it is just a fun event that creates some healthy competition among Charlotte’s most creative (did I mention that there is beer involved too?).

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