The Crew Log

An Ongoing Anthology of Moon Musings

2017 Digital Summit – Our Experience and Takeaways

A few weeks ago, three-fifths of our crew attended the 2017 Digital Summit, which is THE annual conference for all things digital marketing. It’s two full days of information-packed sessions led by digital marketing’s thought leaders and visionaries, covering every topic you can imagine in the field. It’s really fun, cool and educational, but also totally overwhelming.

Didn’t make it to this year’s summit? Never fear! We put our new knowledge to the test to create this highly engaging infographic/ gifographic (!) to summarize our experience and highlight our main takeaways: 

Read More

5 Tips for Giving Feedback to your Design Team

As a design-focused marketing firm, most people hire us because they need help solving real life business problems with innovative design solutions (more on that here). Our small but mighty crew has spent YEARS learning the principles of great design, staying up-to-date on the latest and greatest trends, and carefully studying how people interact with brands and marketing materials.

In each and every project, we aim to create something amazing that meets your business goals and inspires you. To get to that happy place, it’s essential for us to get your feedback on what we’ve created.

Read More

Social media – are you doing it right?

A few short years ago, many businesses considered social media a passing trend, something that “kids these days” might use, but certainly not companies. Nowadays, I think we can all agree that social media platforms offer a valuable (and mostly free) way to reach customers and gain insight into their behaviors and preferences. Most businesses – no matter the type or size – would be unwise to forgo social media and miss out on the opportunity to share meaningful connections with current and potential customers. The bigger question is: how do you get it right?

Read More

Women Executives | 40th Anniversary Party

Read our previous blog post, Women Executives | Behind the Rebrand, for an in-depth description of the process and new look for WE’s brand.

What better way to celebrate a milestone anniversary than with a new look? A big reason for the timing of Women Executive’s rebrand was the organization’s 40th anniversary. The leadership team was planning an extra-special, members-only event to celebrate their growth over the past four decades and wanted to unveil their new brand as part of the event.

Read More
Page 2 of 912345...Last »