The Crew Log

An Ongoing Anthology of Moon Musings
CBD Marketing Guide 2019

CBD Marketing Guide 2019

Learn how to advertise your CBD products with our list of marketing suggestions.

 

When is the last time you saw a CBD product? The answer is probably yesterday. Hemp-extracted CBD products are quickly flooding the market and big-name brands like Coca-Cola and CVS are jumping on the bandwagon. In Charlotte, six new CBD stores have opened up in the last year. CBD is not a typical product and neither are the marketing implementations for CBD oils, bath bombs, tinctures, salves, or topicals. With the explosion of emerging CBD brands, now seemed like the right time to offer a list of what we believe are the most effective CBD marketing tactics.

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Using Hashtags to Find Your Perfect Audience

When social media feels overcrowded, hashtags can help you find and connect with target audiences…if you know how to use them.

“If you build it, they will come.” The classic movie Field of Dreams popularized this mantra, which reasoned that if you put in the work to create something great, people will notice. It’s a great concept, but not always true. Especially when it comes to social media.

Today, there are more than 3 billion social media users worldwide. In that large of a crowd, it can be hard for your target audience to find you, even if you’re building really great Instagram posts.

That’s where hashtags can help.

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Should I Hire A Marketing Agency?

Not sure if you need help from a marketing agency? Answer these two questions to find out.

Let’s say your company is getting ready to launch a new product. Or, your brand feels as old as the original Apple logo and really needs a refresh. These are real-world business scenarios our clients have faced, prompting them to ask the question a lot of companies ask: Should I hire a marketing agency to help me with this?

You might look to your budget for the answer, in which case we’d yell:

STOP

We know from working with clients for over 20 years that budgets are a real thing and spend must to be justified. But deciding whether to hire marketing services cannot solely be based on your budget. If you’ve ever considered working with an agency, here are two simple questions that will give you your “Yes” or “No” answer.

 

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Jessica Bains

Jessica | Goodbye & Good Luck

A.A. Milne, author of Winnie-the-Pooh, once wrote:

“How lucky I am to have something that makes saying goodbye so hard.”

 

I never thought I’d find myself writing this blog post, but here I am! I’m saying goodbye to a company that welcomed me with open arms. Moonlight has taught me more than I ever expected in these last three years.

 

This transition is so bittersweet. On the one hand, I’m very excited for my new adventure in Raleigh, NC, but on the other hand, it’s so hard leaving these wonderful people behind. I will miss our sweet, little office with its abundance of cozy chairs. Tuesday staff lunches are something I’ll definitely miss looking forward to. Desk decorating, mimosa moments, and celebrating (or dressing up for) every silly holiday out there are some of the few great memories that I will cherish. It was those moments that made working at Moonlight never feel like work.

 

I’ve built some great relationships with so many clients, who I will also miss dearly. I’ve learned and grown so much at Moonlight and am forever grateful to Dawn for allowing me to explore beyond my comfort zone and for helping me reach my potential. I can’t thank her enough for bringing me on to the team.

 

It’s going to be strange not seeing these amazing people every day, but I’d like to consider myself a ‘Moonlighter’ for life. Thank you all for putting up with my lame jokes and amusing quirks, for letting me be your part-time office DJ, and for being such a great team. Thank you for everything.

 

 

Check out other blog posts

We're Looking for a Web/Graphic Designer!

Moonlight Creative is looking to add an out-of-this-world designer to our crew. As a Moon Crew member, you are a: Designer: You have a passion for translating solid strategy to visual solutions. Whether you’re designing a logo, website, or customer experience, you’re up for the challenge of innovating and supporting new ideas. Dreamer: You dream big. And then you’re […]

Read More

Moonlight Wins Two 2018 American Advertising Awards

The Moon Crew took home Gold and Silver in the Sales & Marketing and Cross Platform categories. The Moon Crew has two new awards to add to our shelf. Last week, our creative agency took home a gold and silver award at the 2018 American Advertising Awards, Charlotte’s premier agency competition.

Read More

What if my brand isn’t inherently visual?

By now you know the value of social media and even Instagram Stories (if not, check out our previous blog posts on these topics – we’ll wait). But maybe you’re not sure how to make these visually driven platforms work for you because your product or service isn’t inherently visual. After all, we can’t all […]

Read More

 

Influencer Marketing

Britney Spears drinking a Pepsi. Steph Curry shaving with a Gillette razor. Influencer marketing has been around as long as marketing itself. The goal is simple: find people with clout within your market and partner with them to showcase your product to their followers. How convenient that their followers just so happen to be your target audience!

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Jocelyn | Goodbye & Good Luck

You might have heard rumblings through the galaxy about changes in the Moonlight office. A few weeks ago we introduced you to Anna, and now it’s time to say farewell to Jocelyn as she embarks on a new adventure in Atlanta.

Before making the move down I-85 South, Jocelyn shared her three favorite things about her time at Moonlight:

  1. THE CREW

The Moon Crew is one-of-a-kind. Our rockstar designers are crazy talented and never cease to amaze me with their beautiful creations. Our fearless leader is a wonderful mentor with a killer instinct for smart marketing and great design. I will miss working (and lunching) with this talented second family.

  1. THE CLIENTS

Not only does Moonlight have the best team, but we also have the best clients. During my time here, I got to partner with people from a wide variety of backgrounds and industries, each with different goals, needs and target audiences. It was an honor to tell their companies’ stories and help solve their marketing problems.

  1. THE FUN

Above all, I feel incredibly grateful to have worked at a place where coming to work every day is FUN. I mean, where else do you get to dress down for #NationalPJDay, plan an eclipse-themed picnic or make a Christmas tree with sticky notes? (Answer: Nowhere else.) I loved bringing this spirit of fun and creativity to our clients and the work. Big thanks to Moonlight and our clients for making my time here unforgettable.

 

We will miss you, Jocelyn, and we wish you all the best in ATL!

 

Check out other blog posts

We're Looking for a Web/Graphic Designer!

Moonlight Creative is looking to add an out-of-this-world designer to our crew. As a Moon Crew member, you are a: Designer: You have a passion for translating solid strategy to visual solutions. Whether you’re designing a logo, website, or customer experience, you’re up for the challenge of innovating and supporting new ideas. Dreamer: You dream big. And then you’re […]

Read More

Moonlight Wins Two 2018 American Advertising Awards

The Moon Crew took home Gold and Silver in the Sales & Marketing and Cross Platform categories. The Moon Crew has two new awards to add to our shelf. Last week, our creative agency took home a gold and silver award at the 2018 American Advertising Awards, Charlotte’s premier agency competition.

Read More

What if my brand isn’t inherently visual?

By now you know the value of social media and even Instagram Stories (if not, check out our previous blog posts on these topics – we’ll wait). But maybe you’re not sure how to make these visually driven platforms work for you because your product or service isn’t inherently visual. After all, we can’t all […]

Read More

 

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