What do this campaign and this article have in common? They’re both examples of great content marketing, a strategy that has gotten a lot of buzz in the marketing world over the past few years. So…what exactly is content marketing? Let’s dive in.
Read More›
Another Year.
Another Awesome Infographic.
We broke with tradition this year and created our 2017 Year in Review infographic well ahead (OK, 2.5 weeks ahead) of Valentine’s Day.
Without further ado, here the highlights from our 21st year:
Read More›
Each year our crew designs a holiday gift to thank our clients for trusting us as their creative partner. This year, we were inspired to create something useful: a calendar for our clients to hang in their offices or homes, with our own creative spin.
Read More›
A few weeks ago, three-fifths of our crew attended the 2017 Digital Summit, which is THE annual conference for all things digital marketing. It’s two full days of information-packed sessions led by digital marketing’s thought leaders and visionaries, covering every topic you can imagine in the field. It’s really fun, cool and educational, but also totally overwhelming.
Didn’t make it to this year’s summit? Never fear! We put our new knowledge to the test to create this highly engaging infographic/ gifographic (!) to summarize our experience and highlight our main takeaways:
Read More›
As a design-focused marketing firm, most people hire us because they need help solving real life business problems with innovative design solutions (more on that here). Our small but mighty crew has spent YEARS learning the principles of great design, staying up-to-date on the latest and greatest trends, and carefully studying how people interact with brands and marketing materials.
In each and every project, we aim to create something amazing that meets your business goals and inspires you. To get to that happy place, it’s essential for us to get your feedback on what we’ve created.
Read More›
Carolinas HealthCare System is bringing healthcare into the 21st century, making it more convenient for patients to get high-quality care whenever and wherever. Most recently, they rolled out eVisit, an exciting new care option that connects patients with medical professionals online.
Read More›
A few short years ago, many businesses considered social media a passing trend, something that “kids these days” might use, but certainly not companies. Nowadays, I think we can all agree that social media platforms offer a valuable (and mostly free) way to reach customers and gain insight into their behaviors and preferences. Most businesses – no matter the type or size – would be unwise to forgo social media and miss out on the opportunity to share meaningful connections with current and potential customers. The bigger question is: how do you get it right?
Read More›
If you need help with something design-related for your business, you might approach a creative firm like Moonlight to help you solve this problem:
Read More›“I’m looking for someone to help me design a __________. Can you help me?”
Read our previous blog post, Women Executives | Behind the Rebrand, for an in-depth description of the process and new look for WE’s brand.
What better way to celebrate a milestone anniversary than with a new look? A big reason for the timing of Women Executive’s rebrand was the organization’s 40th anniversary. The leadership team was planning an extra-special, members-only event to celebrate their growth over the past four decades and wanted to unveil their new brand as part of the event.
Read More›
As a female-owned and operated business, we were thrilled when Women Executives (WE) asked us to help update their brand. Their goal? To better communicate their professionalism and strength.
Read More›