The Crew Log

An Ongoing Anthology of Moon Musings
Is Email Marketing Still Effective?

3 Reasons Why Email Marketing is Still Effective

If you’re not taking advantage of email marketing, you should. And here’s why.

When clients come to us for our recommendations, we commonly include email marketing on our list of suggested implementations. That’s because we believe email is very effective at generating leads, driving sales, and nurturing customer relationships. We could spend all day talking about the business benefits of email marketing, but we think we can convince you of the tool’s awesomeness with just three reasons.

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Why Branding Is Good For Business

Why Branding is Good for Business

Every successful company has a strong brand identity. Here’s how we can help you build yours.

 

A brand is essential to every successful company or organization. It doesn’t matter if you’re a small locally owned business, a non-profit, or a startup company—you need a brand.

 

Why? The answer is in the difference between soda and Coca-Cola. One is just a product; the other is an experience. You don’t create a relationship with carbonated sugar water. You create a relationship with a brand that believes happiness can be achieved by the simple act of sharing a Coke. Brands transform ordinary products or services into memorable experiences, and these experiences drive repeat purchases. Without a brand, Coke is reduced to just carbonated sugar water.  Eighty-two percent of U.S. adults claim they are loyal to a product or brand. Sixty-four percent of consumers say shared values are the primary reason they have a relationship with a brand. At the very least, branding earns you greater visibility. Color can increase brand recognition by up to 80%.

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CBD Marketing Guide 2019

CBD Marketing Guide 2019

Learn how to advertise your CBD products with our list of marketing suggestions.

 

When is the last time you saw a CBD product? The answer is probably yesterday. Hemp-extracted CBD products are quickly flooding the market and big-name brands like Coca-Cola and CVS are jumping on the bandwagon. In Charlotte, six new CBD stores have opened up in the last year. CBD is not a typical product and neither are the marketing implementations for CBD oils, bath bombs, tinctures, salves, or topicals. With the explosion of emerging CBD brands, now seemed like the right time to offer a list of what we believe are the most effective CBD marketing tactics.

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Using Hashtags to Find Your Perfect Audience

When social media feels overcrowded, hashtags can help you find and connect with target audiences…if you know how to use them.

“If you build it, they will come.” The classic movie Field of Dreams popularized this mantra, which reasoned that if you put in the work to create something great, people will notice. It’s a great concept, but not always true. Especially when it comes to social media.

Today, there are more than 3 billion social media users worldwide. In that large of a crowd, it can be hard for your target audience to find you, even if you’re building really great Instagram posts.

That’s where hashtags can help.

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Should I Hire A Marketing Agency?

Not sure if you need help from a marketing agency? Answer these two questions to find out.

Let’s say your company is getting ready to launch a new product. Or, your brand feels as old as the original Apple logo and really needs a refresh. These are real-world business scenarios our clients have faced, prompting them to ask the question a lot of companies ask: Should I hire a marketing agency to help me with this?

You might look to your budget for the answer, in which case we’d yell:

STOP

We know from working with clients for over 20 years that budgets are a real thing and spend must to be justified. But deciding whether to hire marketing services cannot solely be based on your budget. If you’ve ever considered working with an agency, here are two simple questions that will give you your “Yes” or “No” answer.

 

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Jessica Bains

Jessica | Goodbye & Good Luck

A.A. Milne, author of Winnie-the-Pooh, once wrote:

“How lucky I am to have something that makes saying goodbye so hard.”

 

I never thought I’d find myself writing this blog post, but here I am! I’m saying goodbye to a company that welcomed me with open arms. Moonlight has taught me more than I ever expected in these last three years.

 

This transition is so bittersweet. On the one hand, I’m very excited for my new adventure in Raleigh, NC, but on the other hand, it’s so hard leaving these wonderful people behind. I will miss our sweet, little office with its abundance of cozy chairs. Tuesday staff lunches are something I’ll definitely miss looking forward to. Desk decorating, mimosa moments, and celebrating (or dressing up for) every silly holiday out there are some of the few great memories that I will cherish. It was those moments that made working at Moonlight never feel like work.

 

I’ve built some great relationships with so many clients, who I will also miss dearly. I’ve learned and grown so much at Moonlight and am forever grateful to Dawn for allowing me to explore beyond my comfort zone and for helping me reach my potential. I can’t thank her enough for bringing me on to the team.

 

It’s going to be strange not seeing these amazing people every day, but I’d like to consider myself a ‘Moonlighter’ for life. Thank you all for putting up with my lame jokes and amusing quirks, for letting me be your part-time office DJ, and for being such a great team. Thank you for everything.

 

 

Check out other blog posts

Moonlight Wins Two 2018 American Advertising Awards

The Moon Crew took home Gold and Silver in the Sales & Marketing and Cross Platform categories. The Moon Crew has two new awards to add to our shelf. Last week, our creative agency took home a gold and silver award at the 2018 American Advertising Awards, Charlotte’s premier agency competition.

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What if my brand isn’t inherently visual?

By now you know the value of social media and even Instagram Stories (if not, check out our previous blog posts on these topics – we’ll wait). But maybe you’re not sure how to make these visually driven platforms work for you because your product or service isn’t inherently visual. After all, we can’t all […]

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Say Hello to Our New Crew Member

The stars at Moonlight Creative Group have realigned. We’re happy to welcome Anna van Erven aboard as our crew’s newest Marketing Master.

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