The Crew Log

An Ongoing Anthology of Moon Musings
Is Email Marketing Still Effective?

3 Reasons Why Email Marketing is Still Effective

If you’re not taking advantage of email marketing, you should. And here’s why.

When clients come to us for our recommendations, we commonly include email marketing on our list of suggested implementations. That’s because we believe email is very effective at generating leads, driving sales, and nurturing customer relationships. We could spend all day talking about the business benefits of email marketing, but we think we can convince you of the tool’s awesomeness with just three reasons.

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Why Branding Is Good For Business

Why Branding is Good for Business

Every successful company has a strong brand identity. Here’s how we can help you build yours.

 

A brand is essential to every successful company or organization. It doesn’t matter if you’re a small locally owned business, a non-profit, or a startup company—you need a brand.

 

Why? The answer is in the difference between soda and Coca-Cola. One is just a product; the other is an experience. You don’t create a relationship with carbonated sugar water. You create a relationship with a brand that believes happiness can be achieved by the simple act of sharing a Coke. Brands transform ordinary products or services into memorable experiences, and these experiences drive repeat purchases. Without a brand, Coke is reduced to just carbonated sugar water.  Eighty-two percent of U.S. adults claim they are loyal to a product or brand. Sixty-four percent of consumers say shared values are the primary reason they have a relationship with a brand. At the very least, branding earns you greater visibility. Color can increase brand recognition by up to 80%.

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CBD Marketing Guide 2019

CBD Marketing Guide 2019

Learn how to advertise your CBD products with our list of marketing suggestions.

 

When is the last time you saw a CBD product? The answer is probably yesterday. Hemp-extracted CBD products are quickly flooding the market and big-name brands like Coca-Cola and CVS are jumping on the bandwagon. In Charlotte, six new CBD stores have opened up in the last year. CBD is not a typical product and neither are the marketing implementations for CBD oils, bath bombs, tinctures, salves, or topicals. With the explosion of emerging CBD brands, now seemed like the right time to offer a list of what we believe are the most effective CBD marketing tactics.

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