Students Saving Summer | Campaign Design
High school blood drives have a large impact on the local blood supply and the lives of local patients. Because of this, during the summer months Community Blood Center of the Carolinas often faces a drop in their life-saving donations. During the critical summer months, the blood center awards scholarships to encourage high school students to remain active donors and advocates. To better target high schoolers we not only updated current collateral but also crafted a social media strategy with interactive and vibrant copy and campaign design.