Community Blood Center of the Carolinas | Videos
As video continues to emerge as a powerful way to connect audience to company vision, we knew Community Blood Center of the Carolinas could benefit from creating compelling pieces of content (in this case both long-form and “snackable” videos) to show blood donation has the power to change lives. And who else could say it better than the patients, donors and families who have experienced the impact first-hand.
How did this process start? Check out our blog on the philosophy that kickstarted these videos: Head Before Hands