What if my brand isn’t inherently visual?

By now you know the value of social media and even Instagram Stories (if not, check out our previous blog posts on these topics – we’ll wait). But maybe you’re not sure how to make these visually driven platforms work for you because your product or service isn’t inherently visual. After all, we can’t all be glamorous like hospitality, retail or beauty – where quality photography and videography goes a long way. So, what do you do? Throw in the towel? No way!

Read More

4 Keys to Unlock the Power of Online Reviews

Where do you turn when you need a new pet sitter, hair dryer, yoga studio, date night restaurant or sofa? The internet, of course! And if you’re like 92% of consumers, you read online reviews to get the truth about what to expect from a product or service before you buy.

Online reviews are incredibly powerful – a product with at least 5 online reviews has a 270% higher purchase likelihood than a product with 0 reviews. Why? Because we’re inundated with options and information about those options. Online reviews help us cut through the noise, weed out the good from the bad, and (hopefully) make worthwhile purchasing decisions.

Read More
mark casper moonlight creative

Meet Mark

Hold up. Wait a minute. Can we get a repeat? Big things are STILL happening at Moonlight Creative. We said it yesterday and we’ll say it again, our small but mighty team is getting a little bigger and a lot mightier. Help us welcome Mark Casper, another new rising star designer/copywriter, to the team!

Read More

The List(s)

I’ve never been much for New Year’s resolutions. But, the start of each year always compels me to evaluate my habits. Usually this means new organizers, the latest app which will revolutionize my life, introducing new strategies for keeping my pantry stocked or another such time-saving idea. The thing is, I’ve always struggled with staying on top of my to-do list and yet I’ve always been a little obsessed with organization. I think it has a lot to do with being a designer and how our brains work.

Read More
Page 1 of 11