Social media – are you doing it right?

A few short years ago, many businesses considered social media a passing trend, something that “kids these days” might use, but certainly not companies. Nowadays, I think we can all agree that social media platforms offer a valuable (and mostly free) way to reach customers and gain insight into their behaviors and preferences. Most businesses – no matter the type or size – would be unwise to forgo social media and miss out on the opportunity to share meaningful connections with current and potential customers. The bigger question is: how do you get it right?

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Women Executives | 40th Anniversary Party

Read our previous blog post, Women Executives | Behind the Rebrand, for an in-depth description of the process and new look for WE’s brand.

What better way to celebrate a milestone anniversary than with a new look? A big reason for the timing of Women Executive’s rebrand was the organization’s 40th anniversary. The leadership team was planning an extra-special, members-only event to celebrate their growth over the past four decades and wanted to unveil their new brand as part of the event.

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I Hate Carving Pumpkins

Today we signed up for GUTS, an annual pumpkin carving competition that unifies our creative community in support of Make-A-Wish and the kids who fight the real fight everyday. This will make our third year bringing our 3-person team to the event. But I have a confession to make: I. Hate. Carving. Pumpkins. BUT, I’ll do it for the kids. And maybe the fact that it is just a fun event that creates some healthy competition among Charlotte’s most creative (did I mention that there is beer involved too?).

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