5 Tips for Giving Feedback to your Design Team

As a design-focused marketing firm, most people hire us because they need help solving real life business problems with innovative design solutions (more on that here). Our small but mighty crew has spent YEARS learning the principles of great design, staying up-to-date on the latest and greatest trends, and carefully studying how people interact with brands and marketing materials.

In each and every project, we aim to create something amazing that meets your business goals and inspires you. To get to that happy place, it’s essential for us to get your feedback on what we’ve created.

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Moonlight Team at Digital Summit

Digital Summit – 3 Tips from the Top

Have you ever tried to drink out of a fire hose? Neither have we. But attending the Digital Summit a few weeks ago was as close as we’ve gotten. The Digital Summit only comes to 12 cities in the country and over the course of two days, gave us a thorough drenching with the latest in digital marketing. We not only took away different tactics, strategies and mindsets, but also a deeper understanding of the WHY behind a lot of what we do.

To give you a taste of what we learned, we are sharing our 3 Tips from the Top.

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Charlotte Marathon | Behind the Rebrand

“To be honest, I don’t really care that much about NASCAR. But Charlotte? I love my city.”

That snippet of conversation after a fall NoDa Run Club confirmed a recurring sentiment we had begun to pick up on. Thunder Road Marathon was Charlotte’s hometown marathon, but people weren’t treating it like that. Was it time for a change? With those thoughts swirling around our head, we met with race director, Tim Rhodes, and brand manager, Ashleigh Lawrence to tackle the question, “How might we encourage Charlotte to embrace the marathon as it’s own?”

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Why should I hire a designer to facilitate my meeting?

So picture a scenario that goes something like this: you and your team have identified some new weaknesses/opportunities (depending on if you are the glass half-full or empty kinda person) within your organization. You have a few meetings (that last way too long) and you come up with some ideas.

Generally there are two kinds of ideas that come out of meetings: the same ol’ stuff you’ve been talking about for years or some really great ideas that are never given the time or support to succeed. This cycle continues (a series of meetings) until there is a more pressing problem and everyone’s attention turns elsewhere, forgetting any progress that was just made.

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Why Starting a New Project is Kind of Like Getting a Dog

To me beginning a new project is kind of like the first time we brought home our dog, Moose (except then her name was Chanel and we were told she liked to wear sweaters…that’s still up for debate). We had a grasp on the basics but as we looked at this bundle of potential energy we couldn’t help but feel simultaneously excited and terrified. Beginnings are like that, intimidating by the sheer fact of all the possibilities that could unfold. The creative process is no different. So how do you overcome the daunting task of starting? We’ve found the secrets to success maybe aren’t so secret.

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