Charlotte Marathon | Behind the Rebrand

“To be honest, I don’t really care that much about NASCAR. But Charlotte? I love my city.”

That snippet of conversation after a fall NoDa Run Club confirmed a recurring sentiment we had begun to pick up on. Thunder Road Marathon was Charlotte’s hometown marathon, but people weren’t treating it like that. Was it time for a change? With those thoughts swirling around our head, we met with race director, Tim Rhodes, and brand manager, Ashleigh Lawrence to tackle the question, “How might we encourage Charlotte to embrace the marathon as it’s own?”

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Why Starting a New Project is Kind of Like Getting a Dog

To me beginning a new project is kind of like the first time we brought home our dog, Moose (except then her name was Chanel and we were told she liked to wear sweaters…that’s still up for debate). We had a grasp on the basics but as we looked at this bundle of potential energy we couldn’t help but feel simultaneously excited and terrified. Beginnings are like that, intimidating by the sheer fact of all the possibilities that could unfold. The creative process is no different. So how do you overcome the daunting task of starting? We’ve found the secrets to success maybe aren’t so secret.

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Jesse On Blast

A few months ago Jesse put the whole Moonlight crew on blast. So now that the whole world knows that I rocked a bowl cut, Kerri played the oboe and Dawn has a hidden talent as a caricature artist, we figured it was Jesse’s turn. You see, yesterday was Jesse’s birthday (aka her 21st birthday anniversary) and she’s out of the office today. So what better time to be able to get away with the perfect “on-blast” surprise.

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The Harvest Foundation | A Peek Into Process

It’s no secret that people are passionate about their opinions (whether others are listening or not). But we know the community benefits when we stop giving others a talking to and start talking with each other. As a primary source of grant-funding in Martinsville and Henry County Virginia, the Harvest Foundation came to us with a vision to bring a variety of voices to the community table.

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#M1LLION

The largest football stadium in the U.S. holds 91,704 at normal seating capacity. To fit one million people you would need to fill 11 of these stadiums.

Now imaging that you’ve filled 11 stadiums with one million elementary to middle school girls. While this may seem like the beginning of any mom’s slumber-party nightmare, you get the picture. This spring one of our favorite clients, Girls on the Run, is celebrating the major milestone of inspiring one million girls to confidently live to their full potential.
Talk about impact. 

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